PrivateCPR Privacy Policy

 

Effective Date: September 1, 2023

 

Introduction

PrivateCPR is owned and operated by PrivateCPR LLC. This privacy notice pertains solely to PrivateCPR. PrivateCPR (“PrivateCPR,” “we,” “us,” “our”) is dedicated to respecting the privacy of our users and safeguarding the information you provide to us. This online privacy notice is applicable to the information collected about you through www.PrivateCPR.com (the “Website”).

This notice outlines how we may collect, utilize, and disclose such information, the choices available to you concerning the use of your information, our data protection measures, and how to reach out to us with any inquiries regarding our privacy practices. By accessing or using any part of the Website, you consent to the data collection, utilization, and disclosure practices, as well as other activities, as described in this policy.

 

Information We Collect

Information You Provide to PrivateCPR LLC

To offer specific services, we may request certain information from you. Personal information submitted through our Website may encompass contact details, such as your name, email address, postal address, phone number, job title, and employer. We may also gather account and login information, including your username, password, security questions, and fundamental account details. Some forms on the Website may mandate specific information to complete the submission. While you can choose not to provide this information, doing so may restrict your use or access to those features.

To access certain services or purchase our products, you may also need to furnish payment details, including credit card numbers, billing addresses, shipping addresses, and other data essential for order completion. PrivateCPR takes stringent measures to protect this information and complies with Payment Card Industry Data Security Standards (PCI DSS). Furthermore, PrivateCPR does not retain payment card information after processing it for order fulfillment purposes.

We collect the aforementioned personal information to enhance our service to you and provide tailored services. For instance, we may request specific personal information when you wish to purchase a product, request a repair service, or subscribe to our newsletters. Should you choose to enroll in our voluntary rewards program, we will use your basic contact information to track your purchases and accumulate points in your account. We also employ the information you provide to initiate returns, distribute product safety notifications, and communicate with you.

You may also provide information when sending messages or inquiries or when applying for a job with us. Please note that any personal information delivered to PrivateCPR in a message format (e.g., through a “Contact Us” form) will be utilized solely to respond to your message.

Information Automatically Collected

PrivateCPR may also automatically gather specific information when you access or use the Website (“Usage Information”). Usage Information may include your device identifier, IP address, browser type, location (country only), operating system, and other data related to your Website use.

We may obtain this Usage Information through the following methods:

• Log information: Log information entails data about your Website usage, such as IP address, browser type, Internet service provider, operating system, date/time stamps, and related data. This information may be stored in log files.

• Information collected by cookies and other tracking technologies: We may utilize cookies, web beacons, or “tracking pixels,” embedded scripts, location-identifying technologies (country only), device recognition solutions, and other tracking technologies (“Tracking Technologies”) to collect information regarding your interactions with the Website. Below, you’ll find brief explanations of these Tracking Technologies.

  • Cookies: Cookies are small text files that may be stored on your computer, smartphone, or tablet when you access the Website. This information can be read by the Website upon your return. PrivateCPR uses cookies to expedite your future visits by retaining preferences and login details you provide, as well as to enhance your experience through tailored content. Moreover, cookies provide statistical and other data to PrivateCPR regarding how the Website is used, enabling us to monitor site access and use, assess the effectiveness of specific content, and identify areas for improvement.

    While these cookies do not allow us to personally identify Website visitors on their own, the information collected via cookies may be employed to streamline communications with our clients and customers by facilitating targeted content, such as suggested products, aligned with presumed preferences and this privacy notice. Cookies may persist on your hard drive for an extended duration. The Website may associate some or all of these cookies with your device(s). Blocking or removing cookies using your browser’s settings may delete and/or block some but not all cookie types, potentially affecting the availability of certain Website features. For additional information about cookies, visit: http://www.aboutcookies.org/.

  • Web Beacons (“Tracking Pixels”): Web beacons are small graphic images, also known as “internet tags” or “clear gifs,” embedded in web pages. Web beacons may serve various purposes, including counting Website visitors, monitoring user navigation on the Website, and tallying content views.

  • Embedded Scripts: Embedded scripts consist of programming code designed to collect data about your interactions with the Website. These scripts are temporarily downloaded onto your computer from our web server or from a third party we collaborate with and are active only during your connection to the Website, being deleted or deactivated afterward.

  • Device Recognition Technologies: These technologies encompass various methods, including the application of statistical probability to datasets and linking a common unique identifier to different device use (e.g., Facebook ID). They aim to recognize or make assumptions about users and devices, such as assuming that a user employing multiple devices is the same user or part of the same household.

  • Location-Identifying Technologies: GPS software, geo-filtering, and other location-aware technologies pinpoint your location (sometimes precisely) for purposes like verifying your location and delivering or restricting content based on your location. Our content may be personalized based on various information we may have about you to provide more location-relevant content.

Some information related to your Website use and specific third-party services may be collected by Tracking Technologies over time and across our various services. PrivateCPR and third parties may utilize this information to assist you with account logins, track and accumulate your loyalty points, and recommend products we believe may interest you.

Aside from collecting Usage Information, we do not automatically collect data from users visiting public areas of the Website who do not actively provide us with additional information. Usage Information is exclusively used for internal purposes, including clickstream data analysis and website optimization.

 

Information Obtained from Third Parties

In limited instances, we may obtain information about you from service providers, business partners, or other third parties. For instance, we may acquire job applicant data from LinkedIn, Glassdoor, and other career platforms where we post listings.

How We Share Your Information

 

Third Party Providers

PrivateCPR may share information about you, including but not limited to personal information we collect, for purposes consistent with this privacy policy or our statements made at the point of collection, and not in violation of applicable law. In general, we utilize your information to grant you access to the Website and its services, enhance and optimize the Website, customize features according to your preferences, communicate with you, and provide you with information, opportunities, promotions, and increased functionality. To accomplish these objectives, we may disclose your personal information to third parties who assist us in providing certain services through the Website. For example, we may engage third parties to help us analyze site visitor and associated Usage Information, facilitate customer service, conduct promotional email campaigns, carry out customer surveys for internal purposes, and aid us in optimizing the Website. Moreover, we may share payment card and other requisite information with an external payment processor.

Service providers are prohibited from utilizing personal information received from us except as necessary to provide the relevant services to PrivateCPR. We do not share personal information with third parties for their independent purposes, such as marketing.

 

Other Necessary Circumstances

We may also disclose your personal information if we, at our sole discretion, believe that such disclosure is necessary and/or appropriate under the following circumstances:

• To comply with applicable laws or respond to subpoenas or court orders served upon us.
• To address requests from government agencies, including law enforcement authorities.
• In connection with investigations involving fraud, intellectual property infringements, or other activities that are or may be illegal, or which might expose us, our service providers, or you to potential legal liability.
• If we believe your actions are inconsistent with our user agreements, relevant terms, or policies.
• To safeguard the rights, property, life, health, security, or safety of PrivateCPR, the Website, users of the Website, or any third party.

In the event we sell or transfer a portion of our business assets (e.g., in the course of a merger, reorganization, liquidation, or any other business transaction, including negotiations of such transactions), we reserve the right to disclose any information we obtain through the Website. You acknowledge that such transfers may occur and are permitted by and subject to this privacy policy.

 

Links to Third-Party Sites

PrivateCPR’s Website may contain links to other websites, including those of third-party organizations separate from PrivateCPR. PrivateCPR is not responsible for the content, privacy practices, or data collection practices of those sites. We encourage you to review the relevant terms and privacy policies before using those linked sites.

 

Social Features

Certain Website features enable you to initiate interactions between the Website and third-party services, such as social networks (“Social Features”). Social Features encompass functionalities that allow you to access our Facebook page, for instance, and from there, to “like” or “share” our content located on the Facebook platform. We may also introduce features that otherwise connect the Website to a third-party service (e.g., to push or pull information to or from the Website). If you utilize Social Features or potentially other third-party services, information you post or otherwise make accessible may be publicly displayed by the third-party service you use. Both PrivateCPR and the third party may gain access to certain information about you and your Website usage, as well as the third-party service.

Please be aware that PrivateCPR does not control who will have access to the information you choose to make available to others on our third-party pages and cannot ensure that parties with access to such information will respect your privacy or maintain its security. We are not responsible for the protection, accuracy, use, or misuse of any information you disclose to or receive from third parties through our third-party pages.

 

Advertising and Analytics

We may present advertisements on the Website and/or on third-party services, which may be targeted based on cookie data or other information we have collected about you as described herein.

We may employ Google Analytics, Informz web tracking, HotJar, or similar tools to help us analyze and assess user interactions with the Website. These analytics services may use cookies and other Tracking Technologies to collect information about you and other users. Information collected or generated by these services (e.g., your IP address and other Usage Information) may be transmitted to and stored by these service providers, who may, in turn, use this information for purposes like evaluating your Website usage, producing statistical reports on the Website’s activity, and providing additional services related to Website activity and other Internet utilization.

 

Your Choices

Email Communications

If you wish not to receive promotional emails from PrivateCPR or any of its affiliated entities listed above, you may opt out of further promotional email communications by following the unsubscribe link at the bottom of our emails. Alternatively, you can reach out to us directly at privacy@privatecpr.com. Please note that even if you opt out of receiving promotional communications, we may continue to send you non-promotional emails, such as those related to your orders or product inquiries.

 

Tracking Technologies

You can generally disable or remove regular cookies using tools available in most commercial browsers and, in some instances, block them in the future by configuring specific browser settings. Different browsers offer various functionalities and options, so these may need to be set separately. Tools provided by commercial browsers may not be effective with respect to Flash cookies (also known as locally shared objects), HTML5 cookies, or other Tracking Technologies. To learn about disabling Flash cookies, please visit here. Keep in mind that disabling or removing these technologies might limit certain Website functionalities.

Your browser settings may also allow you to transmit a “Do Not Track” signal when visiting various websites. Like many websites, this Website is not configured to respond to “Do Not Track” signals received from browsers. To learn more about “Do Not Track” signals, please click here.

 

Analytics and Interest-Based Advertising

You may exercise specific choices regarding the use of Google Analytics cookies by visiting this page or downloading the Google Analytics Opt-out Browser Add-on.

 

Security

PrivateCPR employs reasonable measures to protect your information from loss, theft, misuse, unauthorized access, disclosure, alteration, and destruction. Our secure server employs advanced encryption and firewall technology to maintain the confidentiality of your personal information. Our secure server layer (SSL) software fully encrypts the information you input, preventing it from being read during transmission to our ordering system. We have implemented robust security measures to safeguard against the loss, misuse, or alteration of your information while it is under our control. However, please be aware that PrivateCPR cannot guarantee “perfect security” and cannot ensure or warrant the security of any information you transmit to us or others through the Website. Such information is transmitted at your own risk.

 

Children’s Privacy Rights

The Website is not intended for, nor targeted at, children under 13 years of age. We do not knowingly or intentionally collect information from children under 13. If we learn that we have directly received information from a child under the age of 13, we will delete the information in accordance with applicable law.

 

California Privacy Rights

We do not share personal information as defined by California Civil Code Section 1798.83 (“Shine The Light Law”) with third parties for their direct marketing purposes.

International Users

If you are visiting the Website from outside the United States, please be aware that PrivateCPR is based in the U.S., and the information we collect will be transferred to, processed, and stored on our servers in the United States. The data protection laws and regulations applicable to your personal data transferred to the United States may differ from the laws in your country of residence.

Amendments

PrivateCPR reserves the right to modify this privacy notice at any time. The revised notice will take effect when posted on the Website.

 

Questions and Concerns

If you have questions regarding this policy or believe that PrivateCPR has handled your personal information in a manner inconsistent with this policy, please notify us via email at or by mail at: